Southlake Stage

For this project, my idea was to create a program called Horses for Hope that would perform an annual show at the Southlake Stage. Horses for Hope is an annual performance every year that is having its first show at Southlake Stage. This is a program where sick and disabled children can ride and train with therapy horses and perform with them a big annual show. This program and event gives these children with special needs a chance to participate in recreational activities and enables educators and community members to identify with children of various abilities and witness the benefits of animal therapy for this population.

Equestrian therapy is a form of therapy that makes use of horses to help promote emotional growth. Equestrian therapy is particularly applied to patients with ADD, anxiety, autism, dementia, delay in mental development, intellectual disabilities, depression, trauma, brain injuries, behavior and abuse issues and other mental health issues. In many instances, riders with disabilities have proven their remarkable equestrian skills in various national and international competitions. This is the reason why equestrian therapy has been recognized as an important area in the medical field in many countries.

For the branding of this project, I wanted Southlake Stage to have a very colorful and welcoming vibe because the theater hosts this event for children. I also wanted to portray the natural loving relationship between the participants and the horses.  I used bright colors in all of the branding. For my logo I created a child hugging a horse head, which I made from the shape of the “S”. On my poster I mimicked the logo by finding a photograph of a child hugging a horse. Overall, I did my best to capture the essence of this program and incorporated the various aspects of the program within all of my design pieces in all of the aspects.

Logo design process